A GLOBAL CONNECTION
Our proprietary network of residential brokerage companies is located in more than 70 countries and territories worldwide, making Sotheby’s International Realty a truly global real estate brand.
In an increasingly online and global marketplace, a recognized name is a powerful advantage. The Sotheby’s International Realty® brand harnesses the worldwide recognition and prestige of the Sotheby’s name. Auctioneers since 1744 with a fine tradition of marketing the world’s most cherished possessions, Sotheby’s is now an innovative global art business serving the most discerning clientele. Sotheby’s International Realty benefits from this tradition and innovation through equity in the Sotheby’s brand name and marketing collaboration.
PROVEN RESULTS UNMATCHED BRAND MARKETING
High quality, richly illustrated and engaging content delivered across multiple platforms inspires our global clients. Because purveyors of fi ne art and possessions are equally passionate about their homes, we take pride in showcasing our properties in high-definition video, virtual reality tours, and rich photography. These engaging formats are designed to inspire buyers and sellers in all phases of their journey.
Sotheby’s International Realty partners with and distributes properties to the most significant media companies and real estate-focused websites in the world in order to increase exposure and drive the online consumer back to your home. Our partners’ cutting-edge innovation, strategic positioning and international impact enable the Sotheby’s International Realty brand to successfully connect with a global clientele.
The exposure and worldwide reach of our listings is a crucial piece of what sets us apart from the rest of the industry. Our global property marketing partners include the most authoritative news, lifestyle, and fi nancial voices, as well as real estate-centric websites. Additionally, once a home is showcased on sothebysrealty.com, it is exclusively marketed on more than 100 Sotheby’s International Realty affi liate websites around the world. Results are measured with a variety of analytics and reporting tools, which enable sales associates and clients to defi ne a marketing campaigns impact.
WORLDWIDE EXPOSURE THE EMERGING AFFLUENT CONSUMER
According to a 2017 internal study done by the Boston Consulting Group, the emerging affluent consumer is spending more money on experiences such as travel versus personal goods such as apparel. In terms of real estate, experience means lifestyle. They are also highly engaged and passionate about real estate as shown by their interest in real estate print magazines, TV shows and social media. An average of 62% of respondents said they spend their leisurely time browsing these channels. Finally, above personalized service, good reputation and local expertise, the most important factors are brand, appealing printaterial and innovative technology.
We actively engage with online networks of people passionate about fine living. The Sotheby’s International Realty brand creates exclusive content on multiple social media platforms, including Twitter, Instagram, Pinterest, LinkedIn, WeChat and on our very own Extraordinary Living Blog. Additionally, the Sotheby’s International Realty YouTube channel has more subscribers than any other real estate brand. Sotheby’s International Realty's social media channels maximize exposure to your property.
The art of marketing a property is based on showcasing each home’s unique character. In 15 languages, our enhanced editorial approach on sothebysrealty.com enables millions of viewers to immerse themselves in our collection of 3D virtual reality tours, ultra high-definition videography, and high-resolution photography. Real estate listings from around the globe can be accessed seamlessly on any device and mobile users have the added convenience of directly texting a sales associate from any listing page.
The Sotheby’s International Realty mobile app is the only luxury real estate app that serves properties in more than 70 countries and territories worldwide. Experience homes on your mobile device like never before with immersive 3D property tours and our new augmented reality “shop the room” functionality. Customize the app to your local currency, unit of measure, and one of the available 18 languages.
Dana's portfolio includes high-end residential sales and rentals as well as investment and land opportunities. She has successfully negotiated hundreds of property contracts and continues to work vigorously for buyers and sellers alike.Let's Connect