Worldwide Reach
Through our membership in the worldwide Sotheby’s International Realty® Affiliate Network, we can share information on our listings with approximately 13,000 sales associates in 660 offices and 49 countries and territories. To best serve clients in the global luxury market, Dana Trotter represents the Hamptons market in a GLOBAL PARTNERSHIP comprised of the finest Sotheby’s International Realty® professionals in every key market worldwide.
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2x MORE WEB TRAFFIC
Sothebysrealty.com receives 2x more traffic annually than the closest competitor. With iPad and mobile compatibility, GPS search functionality, language translation, currency conversion, and tracking reports, our brand sets the standard for innovative technology in the marketing of fine property. No other company is in a better position to leverage technology in marketing your property.
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90% OF BUYERS SEARCH ONLINE
At least 90% of buyers start their search online. We distribute our properties to the most highly trafficked real estate portals worldwide. Your listing feeds to our partner sites -- our special distribution arrangements and strong organic and paid search engine presence ensures your listing's visibility. No other company is in a better position to leverage technology to target qualified buyers for your property.
STRATEGIC GLOBAL MEDIA
Our strategic media plan aligns our brand and listings with relevant media partners on prominent, highly visible platforms. We maintain one-of-a-kind relationships with some of the most influential news outlets in the world, achieving significant exposure on the websites of THE WALL STREET JOURNAL, THE NEW YORK TIMES, and ARCHITECTURAL DIGEST, along with international outlets such as the BBC, Financial Times, South China Morning Post and more. Prominent interactive banners on five global newspaper sites provides over 500 million impressions.
LOCAL AND BESPOKE MARKETING
An individual plan will be custom-tailored to market your home and will include a key combination of local, regional, national, and proprietary publications. We showcase our listings in a variety of beautifully designed print and online proprietary publications that we share with our clients and offices around the world. Reside, the award–winning magazine of the Sotheby’s International Realty® Network, and Sotheby’s, published by Sotheby’s auction house, both feature original editorial content alongside our listings, while our high-quality catalogues and iconic property brochures provide additional avenues for exposure.
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HERITAGE AND PRESTIGE
Since its founding in 1744, Sotheby’s has earned worldwide renown for bringing together buyers and sellers of fine property. Our unique association with a brand of such a reverential heritage allows us to connect with Sotheby's powerful and protected client groups via direct marketing, networking through global auction events, and a physical presence in Sotheby’s auction locations worldwide with dedicated realty liaisons and kiosk displays.